GOOGLE ADWORDS MANAGEMENT
Modern days internet is taking prime space for getting easy business for any companies, when we talk about internet marketing it starts with the Search Engine Optimization Marketing on Search Engines, Google Adwords which is known as Pay Per Click or Cost Per Click or Sponsored Promotions. While Google Adwords may give you the instant gratification of being on "First Page" of the search results, there are still several steps to ensure your Google Adwords campaign ultimately delivers a return on investment that meets your business goals.
We'll research the keywords and phrases on which you should bid, conduct competitor research, and get a full understanding of the Google Adwords landscape in your industry. We'll also talk to you to see what keywords you think are most important.
ESTABLISH A BUDGET
You choose how much you want to spend each month, then we'll handle the Google Adwords bid management process. Your bid combined with your overall quality score, determine your ad's placement on the page. The more popular and "in demand" your keywords are, the more you're likely to spend for each click.
We'll create ads that are specific, highly targeted, and most of all encourage visitors to click through to your site. We do this through persuasive calls to action, targeted special offers, promotions and more.
A great ad needs to take visitors to a great landing page. We'll create optimized landing page content that leads them toward your ultimate goal - conversions.
TEST AND REFINE
We'll closely monitor your Google Adwords campaign to see what works and what doesn't then refine the process by keeping the ads with the best results.
We're not being overly dramatic when we say that thorough, methodical and timely reporting data is essential to a Google Adwords campaign. A well-implemented Google Adwords campaign hinges on accurate tracking of the numbers followed by accurate interpretation of said numbers.
The good news is that with the right account set-up and tracking in place from the start - and a seasoned practitioner running your Google Adwords campaign - this is not difficult to do.
WITH DIGINIX MEDIA PVT LTD. YOU CAN EXPECT TO GET REGULAR REPORTING ON THESE GOOGLE ADWORD METRICS :-
- Clicks per ad
- Number of impressions
- Click through rate
- Average cost per click
- Total ad dollars spent
- Average position on page
- Number of conversions
- Conversion rate
- Cost per conversion
We'll take it a step further though and give meaning to those metrics. We know on a spreadsheet the good may look bad and wrong might look right. Numbers tell a story and we'll help you make sense of what you see and answer the questions we bet you're thinking.
WE HELP YOU DRAW INSIGHT FROM THE DATA :-
- Are the numbers where you expected they would be?
- Are they up, down or downright confusing?
- Are they following trends for this time of year?
- Did that product or promotion reach necessary business goals?
The potential questions are endless, but you get the idea. A Google Adwords campaign with context. that's what we do.
Get started on a meaningful Google Adwords campaign with Diginix Media Pvt Ltd.